Firstly, it’s important to have a decent email address and if you are an organisation or business it should reflect your business name and/or website address. In other words, if someone sends me an email from a gmail address or one of the other “personal” address systems I regard it as personal or from someone who does not have the capacity to have their own email system that they control. Normally when you buy a domain name it comes with email options and all is handled through the servers that host the domain name. But that may be limiting either by space or the number of services on offer. However, it is easy enough to “split” the mail element away from your hosting domain. This means that you could have your email managed by a different company with greater resources and capacity including space and anti-virus at source. The added professionalism can help your business, allowing you to save and archive more messages, have additional features and access a sophisticated web based option for mail as well. It can be like having your own mail server in the cloud without the cost of running a server. A couple of the main contenders here are google and outlook, but for a comprehensive look at a variety of alternatives along with their pros and cons have a look at this feature from Cloudwards
A list refers to a set of subscribers who have agreed to receive mail from you.
A Campaign refers to a mailsshot you are going to/have made.
Mailchimp handles all aspects of doing this with ease.
It has a number of sophisticated features which allow you to:
- design newletters
- segment/filter your lists
- create a registration form with additional fields
- auto generate mails for new subscribers (paid for)
Mailchimp is free if you have fewer than 2000 subscribers and send less than 12,000 emails per month. In addition to providing a professional legal mailshot service, it also uses its own server for sending email so reducing the pressure on your own ISP/web service.
Download the app (android)
Register Twitter with a relevant name – e.g. Rainy Dayt with an email address accessible on your device
Choose your organisation website if relevant. You do not need to add a phone number. As you go through the set up stages you can skip them.
Follow me (@virtualriders)
and one or two others
and then each other… and then anyone else interesting!
Tap on settings and then profile, then edit profile. Make sure to set the website address and then you can put something in the Bio.
Although Twitter allows you to broadcast to everyone by default, you can send a personal message to an individual person.
When you Tweet, your message is just out there for anyone to find and your followers actually receive a copy of your Tweet.
So, if a message is to be personal, you DO NOT Tweet, you talk privately to them by sending them a message. This is called a direct message.
Click the envelope (ME) icon.
You will be prompted to find friends, but don’t tap this, tap the speed bubble with its plus sign (top right). You will be prompted to enter a name. This must be someone who follows you. Their twitter name with the @ symbol will appear.
Tap it and then type your message at the bottom of the screen. Then click SEND.
It’s similar to sending someone a text.
Your messages will appear as a dialogue similar to text messages.
How to get more followers
Posting Tips for NGOs using Facebook and Twitter
Social Media Tips for NGOs
Top tips on writing for Twitter for charities