By | Training

A list refers to a set of subscribers who have agreed to receive mail from you.

A Campaign refers to a mailsshot you are going to/have made.

Mailchimp handles all aspects of doing this with ease.

It has a number of sophisticated features which allow you to:

  • design newletters
  • segment/filter your lists
  • create a registration form with additional fields
  • auto generate mails for new subscribers (paid for)

Mailchimp is free if you have fewer than 2000 subscribers and send less than 12,000 emails per month.  In addition to providing a professional legal mailshot service, it also uses its own server for sending email so reducing the pressure on your own ISP/web service.


By | Training

Download the app (android)
twitter elementsRegister Twitter with a relevant name – e.g. Rainy Dayt with an email address accessible on your device
Choose your organisation website if relevant.  You do not need to add a phone number.  As you go through the set up stages you can skip them.

Follow me (@virtualriders)
and one or two others
and then each other… and then anyone else interesting!

Tap on settings and then profile, then edit profile.  Make sure to set the website address and then you can put something in the Bio.


Although Twitter allows you to broadcast to everyone by default, you can send a personal message to an individual person.

When you Tweet, your message is just out there for anyone to find and your followers actually receive a copy of your Tweet.

So, if a message is to be personal, you DO NOT Tweet, you talk privately to them by sending them a message.  This is called a direct message.

Click the envelope (ME) icon.

You will be prompted to find friends, but don’t tap this, tap the speed bubble with its plus sign (top right).  You will be prompted to enter a name.  This must be someone who follows you.  Their twitter name with the @ symbol will appear.

Tap it and then type your message at the bottom of the screen.  Then click SEND.

It’s similar to sending someone a text.

Your messages will appear as a dialogue similar to text messages.

50 Twitter Tips

more tips

How to get more followers
Posting Tips for NGOs using Facebook and Twitter
Social Media Tips for NGOs
Top tips on writing for Twitter for charities