A list refers to a set of subscribers who have agreed to receive mail from you.

A Campaign refers to a mailsshot you are going to/have made.

Mailchimp handles all aspects of doing this with ease.

It has a number of sophisticated features which allow you to:

  • design newletters
  • segment/filter your lists
  • create a registration form with additional fields
  • auto generate mails for new subscribers (paid for)

Mailchimp is free if you have fewer than 2000 subscribers and send less than 12,000 emails per month.  In addition to providing a professional legal mailshot service, it also uses its own server for sending email so reducing the pressure on your own ISP/web service.

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Chris Smith

Author Chris Smith

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