Using images on a website are a potent tool. For it to work best, considering the image/photo, its relevance, message, position and quality are important. A picture is worth a thousand words.

However, get it wrong and a potential customer could leave your site in a matter of seconds.

  • use images with purpose
  • use photos of real people
  • point out the obvious
  • use images to illustrate concepts
  • Optimise the files

Additionally, using someone else’s photo is very likely to be illegal.

One of the best ways to get photos is look out for creative commons licenced photos. However, beware that they don’t all mean that you can just use the photo.

Flickr can be a good source of photos with these licences.

Free images can also be obtained from a number of sites:

When dealing with images and in particular photographs they need to be prepared for the web.

In addition to optimising the files you need to consider their shape and size.

You can use specific computer programs or online servicessuch as PicMonkey or Canva:

There are various free apps that can help you optimize the file size of your images. Here are some of them:

You can also download free batch optimisers such as Fotosizer

For general photo editing:

Photoshop (online)

Photoshopo Online

Download Serif Photoplus